Digital Marketing Manager
Company: Disability Solutions
Location: Phoenix
Posted on: April 19, 2024
Job Description:
Job Title:Digital Marketing ManagerLocation:CityScapeWhat you'll
do:Excited to grow your career?We value our talented employees, and
whenever possible strive to help one of our associates grow
professionally before recruiting new talent to our open positions.
If you think the open position you see is right for you, we
encourage you to apply!Our people make all the difference in our
success.The Digital Marketing Manager will be responsible for
leading and executing the marketing automation strategy for Western
Alliance Bank and its divisions. This individual will lead the
charge in shaping the email marketing strategy and technology
roadmap. They will collaborate with stakeholders throughout the
organization to determine how marketing database marketing
platforms can add value, create efficiencies, and support broader
business objectives. They will work closely with vendors, agencies,
and third-party consultants to evaluate campaign and technology
enhancements to build loyalty, increase share of wallet, and
support relationship-based business lines. The Digital Marketing
Manager serves as the bank's in-house email and SMS marketing
expert and is the primary owner of the bank's database marketing
systems. They are responsible for providing leadership and
overseeing program performance. As a member of the MarTech group,
they may also support additional digital marketing initiatives as
assigned.What we are looking for:
- Build, deploy, and maintain email campaigns and customer
journeys including personalization and dynamic content/lists and
automation workflows. Support other direct channels such as Push
Notifications and In-App Messages.
- Take ownership of campaign execution via Dynamics; identify A/B
testing opportunities to optimize conversion rates, and utilize
customer data to personalize email campaigns.
- Identify and manage target email audiences, prioritize campaign
calendars, and maintain CRM database health.
- Maintain documentation and processes related to email and user
data. Responsible for working with vendors, staff, and technology
teams to configure systems and manage data integrity across MarTech
applications.
- Measure key performance indicators (KPIs) and leading metrics,
build reports, and conduct analysis to assess and communicate
performance to internal stakeholders.
- Stay up to date with digital marketing trends and pilot new
tactics to maximize the impact and achieve business
objectives.
- Provides supervision to and directs the activities of their
employees; performs supervisory tasks such as performance
appraisals, disciplinary actions, and interviewing candidates for
employment; develops work schedules; provides necessary training
and coaching.What you need to have
- Bachelor's degree in a related field preferred.
- 5+ years of related experience in marketing and communications
or similar fields.
- Proficient in email marketing platforms such as Microsoft
Dynamics.
- Ability to work strategically and tactically in a
hands-on/execution capacity.
- Self-motivated and independent, with the ability to influence
others without direct control.
- Courage to take initiative, pilot and evaluate new program
types.
- Experience using data and metrics to determine key insights to
drive improvements.
- Entry-level to intermediate knowledge of general banking
operations, including deposit operations, loan administration,
treasury management, and/or other commercial banking products and
services.
- Entry-level to intermediate knowledge of applicable regulatory
and legal compliance obligations, rules and regulations, industry
standards, and practices.
- Occasional travel required.Benefits you'll love:We offer all
the important things you'd want - like competitive salaries, an
ownership stake in the company, medical and dental insurance, time
off, a great 401k matching program, tuition assistance program, an
employee volunteer program, and a wellness program. In addition,
you'll have the opportunity to bolster your business knowledge,
learning the ins and outs of how successful companies operate and
manage their finances, giving you invaluable hands-on experience to
help grow your career!About the company:Western Alliance Bank is a
wholly owned subsidiary of Western Alliance Bancorporation.
Alliance Bank of Arizona, Alliance Association Bank, Bank of
Nevada, Bridge Bank, First Independent Bank, and Torrey Pines Bank
are divisions of Western Alliance Bank; Member FDIC. AmeriHome
Mortgage is a Western Alliance Bank company.Western Alliance
Bancorporation is committed to equal employment and will consider
all qualified applicants without regard to race, sex, color,
religion, age, nation origin, marital status, disability, protected
veteran status, sexual orientation, gender identity or genetic
information. Western Alliance Bancorporation is committed to
working with and providing reasonable accommodations for
individuals with disabilities. If you are an individual with a
disability and require a reasonable accommodation to complete any
part of the application process and/or need an alternative method
of applying, please email HR@westernalliancebank.com or call
602-386-2488. When contacting us, please provide your contact
information and state the nature of your accessibility issue. We
will only respond to inquiries concerning requests that involve a
reasonable accommodation in the application process.-- Western
Alliance Bancorporation
Keywords: Disability Solutions, Sun City West , Digital Marketing Manager, Advertising , Phoenix, Arizona
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