Senior Manager, Franchise Planning
Company: Disney
Location: Glendale
Posted on: May 24, 2025
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Job Description:
Walt Disney Imagineering is the creative force that imagines,
designs, and brings to life all Disney theme parks, resorts,
attractions, and cruise ships worldwide. Working across a spectrum
of disciplines that range from creative and conceptual to
scientific and technical, Imagineers blend an innovative mixture of
storytelling, art, science, and technology to create immersive
experiences, memorable destinations, and innovative entertainment
for families around the globe.Nearly every project at Walt Disney
Imagineering includes a first-of-its-kind. Innovation is in our
DNA, and Imagineers constantly push the boundaries of technology
and invent new goals as well as the solutions to achieve them. As
Imagineers, one of our greatest rewards is knowing that the
experiences and environments we create inspire others. The
diversity of expertise at Imagineering makes us uniquely capable of
influencing positive change in our communities and around the
world. And knowing that we have helped make a difference is
incredibly fulfilling and inspiring for all of us!We are seeking a
collaborative and strategic Senior Manager, Franchise Planning for
the WDI Menu, Franchise and Partnership Planning team as part of
the Creative Strategy Studio. With direction and oversight from the
Menu and Franchise Planning Executive, this individual will lead
the strategy, creative and brand development within WDI of TWDC
Franchise & content priorities across Disney Experiences
globally.You Will:Communicate long-term TWDC strategy of the
brand(s) & franchise(s) to partners across WDI, including ensuring
an understanding of prioritization between IP and identification of
new and emerging opportunities.Develop and communicate WDI-specific
franchise plans, infusing inputs from TWDC Enterprise, Disney
Experiences (DX) Consumer Franchise, Consumer Insights (CIMA) that
are filtered through a creative decision-making lens.Influence
strategy and decisions by effectively balancing creative, consumer,
and commercial inputs and impacts.Build and foster relationships
across TWDC, DX, and WDI to ensure a consistent understanding of
each team and business's priorities, challenges, and consumer need
states.Proactively facilitate forums and summits where key
stakeholders can share plans and learnings.Identify opportunities
to optimize resources and knowledge sharing.Keep a consistent focus
on consumer insights and research to identify market trends,
consumer perceptions, and brand health.Regularly monitor brand
health by proactively checking in on business performance metrics
and filtering for creative and product-relevant decision
making.Partner, Project & Team ManagementEvaluate current franchise
processes, tools, assets, and resources for efficiency and
efficacy; If necessary, create and build, rethink, and revise as
needed.Educate new and existing partners on core franchise values -
uphold brand/story guidelines, integrity, and guardrails to
proactively and effectively communicate this guidance to all
business stakeholders.As needed, act as an integration producer on
creative development projects to ensure overall partner objectives
and expectations are met, and projects are delivered on budget and
on time.Manage appropriate partner reviews and communication
streams to ensure successful deliveryand launch.Ensure key
franchise creative-to-creative connections between Imagineers and
content partners across the company to enable long term planning
and project success, including oversight of review and approval
processes as needed.Create and maintain a positive team
environment.Maintain strong cross-segment and enterprise
relationships (WDI, Park Lines of Business/Shared Teams, Legal,
Corporate Brand, PR, Synergy, etc.).Optimally allocate and manage
designated budget by developing annual brand/franchise creative
development and project priorities based on both creative and
business needs.You Will Have:Minimum of 7 years relevant experience
in brand management, marketing, strategy, or business
planningGlobally focused and culturally aware mindsetStrong
communication and presentation skillsHighly collaborative and
team-oriented work styleExceptional influencing, problem-solving,
and dot-connecting skillsProven ability to synthesize complex data
and information into actionable intelligence for design teams and
senior leadersAbility to build, manage, and maintain relationships
across a complex, matrixed companyLargely self-directedAbility to
operate and communicate in both highly creative & highly strategic
environmentsExperience leading and developing direct
reportsExceptional appreciation and understanding of the Disney
Brand & Disney Parks StorytellingRequired Education:Bachelor's
degree in Business, Marketing, Strategy, or related fieldPreferred
Education:Master of Business
Administration#DXMedia#LI-JW1Additional Information:Disney offers a
rewards package to help you live your best life. This includes
health and savings benefits, educational opportunities, and special
extras that only Disney can provide. Learn more about our benefits
and perks at https://jobs.disneycareers.com/benefits .Walt Disney
Imagineering is the creative force that imagines, designs, and
brings to life all Disney theme parks, resorts, attractions, and
cruise ships worldwide. Working across a spectrum of disciplines
that range from creative and conceptual to scientific and
technical, Imagineers blend an innovative mixture of storytelling,
art, science, and technology to create immersive experiences,
memorable destinations, and innovative entertainment for families
around the globe.Nearly every project at Walt Disney Imagineering
includes a first-of-its-kind. Innovation is in our DNA, and
Imagineers constantly push the boundaries of technology and invent
new goals as well as the solutions to achieve them. As Imagineers,
one of our greatest rewards is knowing that the experiences and
environments we create inspire others. The diversity of expertise
at Imagineering makes us uniquely capable of influencing positive
change in our communities and around the world. And knowing that we
have helped make a difference is incredibly fulfilling and
inspiring for all of us!We are seeking a collaborative and
strategic Senior Manager, Franchise Planning for the WDI Menu,
Franchise and Partnership Planning team as part of the Creative
Strategy Studio. With direction and oversight from the Menu and
Franchise Planning Executive, this individual will lead the
strategy, creative and brand development within WDI of TWDC
Franchise & content priorities across Disney Experiences
globally.You Will:Strategy & Planning
The hiring range for this position in Glendale, CA is $137,200 to
$183,900 per year. The base pay actually offered will take into
account internal equity and also may vary depending on the
candidate's geographic region, job-related knowledge, skills, and
experience among other factors. A bonus and/or long-term incentive
units may be provided as part of the compensation package, in
addition to the full range of medical, financial, and/or other
benefits, dependent on the level and position offered.Disability
Accommodation for Employment ApplicationsThe Walt Disney Company
and its Affiliated Companies are Equal Employment Opportunity
employers and welcome all job seekers including individuals with
disabilities and veterans with disabilities. If you have a
disability and believe you need a reasonable accommodation in order
to search for a job opening or apply for a position, visit the
Disney candidate disability accommodations FAQs . We will only
respond to those requests that are related to the accessibility of
the online application system due to a disability.
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Keywords: Disney, Sun City West , Senior Manager, Franchise Planning, Executive , Glendale, Arizona
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